Apple retail chief Angela Ahrendts doesn’t want you to buy an iPhone X if it’s not for you, as long as you’re buying any other iPhone that is. In a new video interview held at Apple’s new Michigan Avenue flagship store in Chicago, Ahrendts discussed Apple’s retail strategy of not up-selling all customers to the iPhone X when it hits stores in two weeks.
Given the explosive demand we’re expecting to see for the iPhone X, it’s no wonder Apple won’t be pushing the $999 and up model on all customers. You likely won’t be able to walk in to an Apple Store and buy an iPhone X for several months.
Inventory aside, Ahrendts’ point is that the iPhone X isn’t right for everyone, so Apple now offers a whole range of models at different price points suitable for different needs.
Check out the full interview with CNBC below:
Apple retail chief Angela Ahrendts: We will not upsell customers to the iPhone X from CNBC.
