Market intelligence company TrendForce is predicting that Apple will sell around 227.5M iPhones this year, which would be 5.6% up on last year. This would represent growth above the overall smartphone market, which it expects to increase its sales by 4.8%.
The company expects sales of the OLED model to be significant not just for Apple but for the smartphone sector as a whole …
While Apple is rarely first to adopt a new technology, it does tend to be the one that drives widespread adoption of new features.
TrendForce also expects Apple’s adoption of 3D sensing modules for the face-recognition system expected to be called FaceID to have a similar impact on take-up of the tech.
Strategy Analytics notes that Apple has shipped a lifetime total of 1.2B iPhones, from the original model in 2007 up to Q2 2017. It says this puts Apple on track to hit a cumulative iPhone revenue of a trillion dollars by the end of next year.
Noted Apple bull Katy Huberty at Morgan Stanley believes that augmented reality will play a significant role in driving future iPhone sales, and has raised her target price for the stock to $253. As of yesterday’s close, AAPL was trading at $161.50, though it is up 1.81% in pre-market trading this morning.
