Ryan Murphy’s horror anthology series, American Horror Story, has given fans a lot of reasons to speculate due to his penchant for dropping clues and releasing teasers about what’s to come. As the show will likely premiere in September, when could the first trailer for the tenth season release?

Most recently, Ryan Murphy took to Instagram to post an eerie cast release trailer that answered fans’ questions about who would be returning for the landmark tenth season. Previously, Murphy had discussed that he was reaching out to many fan-favorite actors who have been involved with past seasons to get them to return. As season nine, 1984, had the marked absence of both Evan Peters and Sarah Paulson, who have been with the show from the beginning, much of the speculation surrounding cast information was related to whether they would return.

Even though the show does vary thematically from season to season, as is the nature of an anthology, the actors have become staples of the show and are a huge part of its marketing, so it makes sense that news of Peters and Paulson returning alongside other favorites like Lily Rabe, Kathy Bates, Finn Wittrock, Emma Roberts, and Billie Lourd would play in Murphy’s favor. With many more reveals before the series’ release - which will likely happen in September or October 2020 - a logical application of previous trends could pinpoint when the next reveal will release.

When American Horror Story Season 10’s First Trailer Could Release

American Horror Story’s promotional materials have always leaned heavily on raising hype and dropping clues for the series’ fanbase, who have been speculating about connections between the show - which was eventually confirmed - since its inception. Murphy plays into this himself, having teased a crossover season years before Apocalypse premiered and even saying that he’ll bring the witches from Coven back again in the future. Teaser trailers and reveals, similar to what he did on Instagram, have been staggered in the months before each season’s release, giving more generic details about each season’s theme, such as people trapped in a mattress for Hotel or being stalked at a summer camp for 1984.

Since the show has been renewed through its thirteenth season, Murphy has time to lay out more long-term plans for his series, but that doesn’t mean the tenth season doesn’t come with a lot of hype, as it is a landmark for any television program. In a way, this can be more easily achieved with anthologies, since there isn’t as much concern for plot holes or the reliance on stale tropes to keep up its momentum; the landscape is less fixed and any mistakes from a weak season can be overlooked with something as simple as a change of scenery. Even so, heading into 2020, the focus for fans of American Horror Story is on season ten, and speculation as to the show’s theme has already begun, with the concept of urban legends and creatures such as the Loch Ness Monster or Bigfoot being the primary topic of discussion, as a clue from 1984 gave a hat tip to this seemingly random piece of information.

Ryan Murphy has not yet released the theme for the season, as this will likely coincide with the first teaser. In the past, these typically release in late July or August, though sometimes have dipped into September for earlier seasons. At first, American Horror Story released in October, but after season five, moved up to a September release. Given the nature of social media and the anticipation surrounding the show, clues have been dropped earlier and earlier, with 1984 unleashing its first teaser in April 2019. If Murphy’s cast trailer is anything to go by, American Horror Story might reveal its tenth season within the next few months; the ocean in the background could also point to a summer reveal in either June or July.

Next: How American Horror Story Could Bring Back Coven’s Witches